The role of humour in tourism discourse
This paper focuses on the role of humour as a persuasive tool of tourism destinations' communication and as a means of creating the destination’s image and uniqueness in tourism discourse. According to Aristotle’s appeals, humour belongs to pathos, which is - besides ethos and logos – an essential...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Cracow Tertium Society for the Promotion of Language Studies
2022-04-01
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| Edice: | The European Journal of Humour Research |
| Témata: | |
| On-line přístup: | https://www.europeanjournalofhumour.org/ejhr/article/view/639 |
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