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Marketing behind charity: Media narratives of tobacco industry donations in China

Introduction While tobacco industry corporate social responsibility (CSR) activities as marketing strategies have been documented globally, the narrative mechanisms through which media coverage legitimizes tobacco industry charitable donations remain understudied, particularly within China’s unique...

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Principais autores: Yu Chen<sup>*+</sup>, Haoxiang Lin<sup>*+</sup>, Xinjie Zhao<sup>*+</sup>, Yanyan Zhao, Keyan Wu, Yujiang Cai, Xinyao Yu, Xinrui Yang, Jing Xu, Kin-Sun Chan
Formato: Artigo
Idioma:Inglês
Publicado em: European Publishing 2025-10-01
coleção:Tobacco Induced Diseases
Assuntos:
tobacco industry interference
corporate social responsibility
content analysis
narrative
analysis
who fctc
Acesso em linha:https://www.tobaccoinduceddiseases.org/Marketing-behind-charity-Media-narratives-of-tobacco-industry-donations-in-China,211249,0,2.html
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