Structural Equation Modeling (SEM) Analysis Of Creative Video Competition Event On The Brand Image Of "Bogor Sport And Tourism" As Branding Bogor Regency
The purpose of this research is to find out how the Bogor Regency branding campaign (city branding) "Bogor Sport and Tourism" can shape the brand image of Bogor Regency as a sports and tourism destination through the activity of "Creative Video and Singing Competition" about tourist destinations in...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Trunojoyo Madura
2023-04-01
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| coleção: | Jurnal Pamator |
| Assuntos: | |
| Acesso em linha: | https://journal.trunojoyo.ac.id/pamator/article/view/19062 |
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