Digital vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before and After COVID-19

This study explores the impact of the COVID-19 pandemic on the career search strategies of college students studying professional sales. The research consists of a post-pandemic study that is compared to a previous study conducted pre-pandemic in 2019. The paper investigates the preference of sales...

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Detalhes bibliográficos

Principais autores:	Linda Mullen, Randy Stuart, Michael Thomas
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Georgia Southern University 2023-12-01
coleção:	Journal of Applied Marketing Theory
Assuntos:	students sales career search digital media covid-19
Acesso em linha:	https://digitalcommons.georgiasouthern.edu/jamt/vol10/iss2/2
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