Correlation Between the Meanings of the Core Lexemes of the Russian Concepts of Holiday and Everyday Life (Based on Advertising Media Discourse)

The purpose of this article is a systematic description of the core lexemes of the Russian concepts of prazdnik (‘holiday’) and budni (‘everyday life’) based on the material of advertising microtexts that have not been previously studied in this aspect. A comparative linguistic analysis of the meani...

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Главные авторы:	Olga P. Kasymova, Anna S. Leonova
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Northern (Arctic) Federal University named after M.V. Lomonosov 2025-05-01
Серии:	Вестник Северного (Арктического) федерального университета: Серия «Гуманитарные и социальные науки»
Предметы:	concept of holiday concept of everyday life core lexeme advertising media discourse media advertising advertising microtexts
Online-ссылка:	https://journals.narfu.ru/index.php/gum/article/view/1862
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