Identifying and prioritizing artificial intelligence (AI) applications in online marketing

Introduction: The application of artificial intelligence (AI) in online marketing has created a revolution in this field, which has attracted the attention of many investors and marketing managers in this field. AI marketing uses artificial intelligence technologies to make automated decisions based...

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Bibliografski detalji

Glavni autori:	Seyyed Morteza Yazdanparast, Mona Jami Pour, Seyed Mohammadbagher Jafari
Format:	Artigo
Jezik:	Persa
Izdano:	Yazd University 2022-07-01
Serija:	کاوش‌های مدیریت بازرگانی
Teme:	artificial intelligence online marketing prioritization best-worst method
Online pristup:	http://bar.yazd.ac.ir/article_2834_7fe1ee79331496c135d7bff42cf37ba5.pdf
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