Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising

This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build trust. Using cutting-edge consumer neuroscien...

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Principais autores:	Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito
格式:	Artigo
語言:	Inglês
出版:	Frontiers Media S.A. 2023-10-01
叢編:	Frontiers in Psychology
主題:	neuromarketing neuroselling infomercials EEG call-to-action purchase intention
在線閱讀:	https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1238879/full
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