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The antecedents of patient experience of aesthetic clinic and its impact on revisit intention

Purpose: Aesthetic clinics have expanded dramatically in recent years due to social media trends. This study aims to examine the antecedents of patient experience: product quality, service encounter, servicescape, outcome quality, electronic word of mouth (EWOM) on cognitive experience (CE) and affe...

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Autori principali: Selviana Octaviani, Ferdi Antonio, Andy Andy
Natura: Artigo
Lingua:Inglês
Pubblicazione: AOSIS 2023-11-01
Serie:South African Journal of Business Management
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Accesso online:https://sajbm.org/index.php/sajbm/article/view/3832
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