Customer interactions with value co-creation partners in service network and perceived value: A study of patients in health services
Co-creation of service value is a topic of interest to service marketing researchers (Ostrom et al., 2015). Furthermore, in a business environment characterized by customer orientation, value-based marketing, and the increasing role of the customers, insights into customers’ service value co-creatio...
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| Main Author: | |
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| Format: | Artigo |
| Language: | Vietnamita |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2024-03-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2950 |
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