Unveiling the Impact of Social Media Usage on Firm Performance: The Mediating Influence of Organizational Agility and Innovation Capability

The current research tended to examine the impact of social media usage on firm performance with the mediating role of organizational agility and innovation capability. The methodology used was descriptive correlation with structural equation modelling. For this purpose, 148 managers, deputies and e...

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Principais autores:	Kian Tehranian, Mohammad-Soroush Khorsand, Mehrnaz Zarei, Ghasem Golshan Arani, Hamidreza Ghasemi Banabari, Faraz Sasani
Formato:	Artigo
Idioma:	Inglês
Publicado em:	University North 2024-01-01
coleção:	Tehnički Glasnik
Assuntos:	firm performance innovation capability organizational agility social media
Acesso em linha:	https://hrcak.srce.hr/file/464498
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