Sustainability as a Determinant Factor in the Purchasing Decision
This article investigates the role of sustainability as a determinant factor in purchasing decisions, focusing on how Environmental, Social, and Governance (ESG)-related claims influence consumer behavior and brand performance. By employing a qualitative research methodology, the analysis synthes...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
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Ovidius University Press
2025-02-01
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| Edice: | Ovidius University Annals: Economic Sciences Series |
| Témata: | |
| On-line přístup: | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/11.pdf |
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