Chinese consumers’ purchase intention of fresh cherries: Modeling of relations between satisfaction and perceived quality

The purpose of this study was to model Chinese consumers’ intention to purchase fresh cherries through direct and indirect relations and mediating role between perceived intrinsic quality, perceived extrinsic quality and satisfaction. The analytical method used was a structural equation modeling (S...

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Principais autores:	Andrés Chiang, Mauricio Aguilera, Ricardo Cabana, Marcos Mora
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Facultad de Ciencias Agrarias. Universidad Nacional de Cuyo 2021-12-01
coleção:	Revista de la Facultad de Ciencias Agrarias
Assuntos:	consumers fresh cherries perceived quality satisfaction purchase intention China
Acesso em linha:	https://revistas.uncu.edu.ar/ojs/index.php/RFCA/article/view/4564
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