Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty
This study aimed to find out the description of the level of brand engagement and customer loyalty on Twitter social media users in Indonesia. The research design of this study was a crosssectional method. This study used a descriptive approach and explanatory survey method. A total of 106 responden...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Department of Management, Faculty of Economics, Universitas Negeri Malang
2019-11-01
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| Serie: | JPBM (Jurnal Pendidikan Bisnis dan Manajemen) |
| Soggetti: | |
| Accesso online: | http://journal2.um.ac.id/index.php/jpbm/article/view/11670 |
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