Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals
This pioneering study explores the intersection between Neurotourism, defined as the integration of neurosciences in tourism, and the perception of tourism Brand Personality (BP) through the advanced use of psychophysiology techniques, specifically Eye-Tracking (ET) and Galvanic Skin Response (GSR)....
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Algarve, ESGHT/CINTURS
2024-07-01
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| coleção: | Tourism & Management Studies |
| Assuntos: | |
| Acesso em linha: | https://www.tmstudies.net/index.php/ectms/article/view/2636 |
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