The Communicative Effectiveness of Branding at Sports Press Conferences
This scientific work studies brand placement in the press conferences of soccer coaches and evaluates their communicative effectiveness through the measurement of their cognitive and affective effects on the viewers. In this research, we established the following objectives: (1) to examine the chara...
Sábháilte in:
| Príomhchruthaitheoirí: | , , , , , |
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| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
MDPI AG
2022-05-01
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| Sraith: | Behavioral Sciences |
| Ábhair: | |
| Rochtain ar líne: | https://www.mdpi.com/2076-328X/12/5/151 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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