Matching different-structured advertising pictorial metaphors with verbalization forms: incongruity-based evoked response potentials evidence

Many studies emphasize the need of verbally representing pictorial metaphors, but few have empirically investigated whether and how the particular verbalization form match different types of pictorial metaphors. Using evoked response potentials (ERP), a 3 (pictorial structure: fusion, juxtaposition,...

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Principais autores:	Shuo Cao, Fang Yue, Shihui Zheng, Yang Fu, Jing Huang, Huili Wang
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Frontiers Media S.A. 2023-05-01
Colecção:	Frontiers in Psychology
Assuntos:	pictorial metaphors visual structure verbalization incongruity ERP
Acesso em linha:	https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1131387/full
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