The effect of corporate bankruptcy reorganization on consumer behaviour
The objective of this study is to compare the effects of a company's perceived levels of trust, reputation, risk perception, and quality, on consumers’ purchasing intention in two contexts. The first context posits a company in stable financial condition, while the second a company in bankruptcy reo...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Espanhol |
| Publicado em: |
Elsevier
2020-05-01
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| coleção: | European Research on Management and Business Economics |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2444883419300646 |
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