Managing reputation on TripAdvisor – a case study of Cracow’s hotel market
The aim of the study described in this article was to establish if there are any patterns in the way different Cracow hotels manage their online reputation by responding to online user reviews. Reputation was analysed by means of quantitative variables representing some dimensions of reputation. Cha...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
WSB Poznań
2020-03-01
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| Col·lecció: | Studia Periegetica |
| Matèries: | |
| Accés en línia: | http://studia-periegetica.com/gicid/01.3001.0014.1216 |
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