Unveiling greenwashing in Colombian manufacturing: A machine learning approach
Greenwashing is the misleading use of environmental claims to market non-eco-friendly products, a growing concern as environmentally conscious consumers seek eco-friendly options. This study aims to identify factors that allow the detection of “greenwashing” practices in Colombian companies across v...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Elsevier
2024-06-01
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| Schriftenreihe: | Research in Globalization |
| Schlagworte: | |
| Online-Zugang: | http://www.sciencedirect.com/science/article/pii/S2590051X24000054 |
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