How Does Multiculturalism Impact Firms’ Business Strategy and Competitive Advantage?
In the past two decades, multinational corporations (MNCs) have come under enormous pressure to address issues relating to multiculturalism, as part of their international business (IB) strategies. Addressing multiculturalism issues has become urgent for MNCs seeking to sustain competitive advantage...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Wohllebe & Ross Publishing
2025-01-01
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| Serier: | International Journal of Applied Research in Business and Management |
| Online adgang: | https://www.wr-publishing.org/index.php/ijarbm/article/view/138 |
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