Civic engagement profiles and youth membership in associations: implications for marketing in the nonprofit sector
This paper presents the results from a survey on Spanish youths intended to analyse the relationship between civic engagement and participation in voluntary associations and, by this mean, providing some insights to improve the recruitment and retention processes of active young people. Respondents...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Research Group on Marketing and Operative Research
2015-04-01
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| Serier: | Responsibility and Sustainability |
| Fag: | |
| Online adgang: | https://responsibility-sustainability.org/index.php/R-S/article/view/45 |
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