Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket
Increasing attention to environment in recent decades has led to advent of "Green Marketing" concept. "Green purchase Intention" refers to behavioral tendency of consumers for buying a special product to meet environmental needs. It shapes under the influence of a person's environmental knowledge. T...
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| Principais autores: | , , |
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| 格式: | Artigo |
| 語言: | Persa |
| 出版: |
University of Tehran, Faculty of Management
2016-11-01
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| 叢編: | مدیریت بازرگانی |
| 主題: | |
| 在線閱讀: | https://jibm.ut.ac.ir/article_60628_760bf582575db3c3a733f7230dc1a8a9.pdf |
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