Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines
Objective: Obesity and overweight among children is one of the most important public health issues. The promotion of food and beverage in the media can influence children’s food preferences, consumption, and consequently their health status. Although children magazines are regarded as an informative...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Persa |
| Опубликовано: |
University of Tehran, Faculty of Management
2021-04-01
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| Серии: | مدیریت بازرگانی |
| Предметы: | |
| Online-ссылка: | https://jibm.ut.ac.ir/article_82039_d963fb21374f97f485be6f47f55422b6.pdf |
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