Consumer-Generated Visual Advertisements in Social Media Brand Communities
Despite the advent of social media, few studies on online brand communities examine how user-generated content influence community members’ perceptions and behaviors toward a brand. Thus, we study how consumer-generated visual advertising influences brand community advertising and marketing. Our mod...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
USC Annenberg Press
2024-01-01
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| Seri Bilgileri: | International Journal of Communication |
| Konular: | |
| Online Erişim: | https://ijoc.org/index.php/ijoc/article/view/19332 |
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