Determinants of Brand Equity and Its Causes & Consequences A Study of Automobiles Oil from Peshawar Region Pakistan
The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands. The question arises why customers will play extra amount for one particular product? There are many variables which create brand equity. These variables include Brand awareness, fam...
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| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Institute of Economic Sciences
2017-10-01
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| シリーズ: | Economic Analysis |
| 主題: | |
| オンライン･アクセス: | https://library.ien.bg.ac.rs/index.php/ea/article/view/242 |
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