Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern

Objective The competition level among banks and financial institutions in Iran is notably intense. Success demands a novel approach to differentiate itself from competitors and effectively address the current challenges posed by competition. This study aims to formulate a Blue Ocean Strategy model i...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Manuchehr Ghanbari, Ali Sabzali Yameqani, Yousef Rabbani, Kobra Sabzali Yamaqani
Format:	Artigo
Sprache:	Persa
Veröffentlicht:	University of Tehran, Faculty of Management 2024-03-01
Schriftenreihe:	‫مدیریت بازرگانی
Schlagworte:	blue ocean four-action framework bwm method backpack method
Online-Zugang:	https://jibm.ut.ac.ir/article_97034_33dc6d3d2f1dc36e43b59ea34a324a91.pdf
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