Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective
As an emerging economy, Bangladesh has witnessed a remarkable development in adopting information and communication technologies over the last decade. Hence, the fi eld of e-commerce is expanding rapidly and consumers are now using the internet as an alternative channel for buying. The fundamental p...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
University of Warsaw
2021-01-01
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| Collection: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Sujets: | |
| Accès en ligne: | https://press.wz.uw.edu.pl/jmcbem/vol2021/iss1/1 |
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