Sunk cost effect in the decision-making process: an analysis with accounting and business administration students

Purpose: The objective of this paper was to analyze the influence of the sunk cost effect in the decision-making process of Accounting and Business Administration undergraduate students of the Federal University of Rio Grande do Norte. Methodology: The sample comprised 655 students, of which 347...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Jéssica Priscila Rodrigues Meireles, Yuri Gomes Paiva Azevedo, Lucas Allan Diniz Schwarz, Hellen Bomfim Gomes
التنسيق:	Artigo
اللغة:	Português
منشور في:	Universidade Federal do Rio Grande do Norte 2019-07-01
سلاسل:	Revista Ambiente Contábil
الموضوعات:	Sunk cost. Decision-making. Cognitive bias.
الوصول للمادة أونلاين:	https://periodicos.ufrn.br/ambiente/article/view/18171
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!