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Out in the Cold About COOL: An Analysis of U.S. Consumers' Awareness of Mandatory Country-of-Origin Labels for Beef

Mandatory country-of-origin labeling (COOL) is a policy that requires a label noting what country or countries from which many fresh food products derive. While some have favored the policy as a marketing tool, others have criticized it as confusing, expensive, and difficult to mandate. An online su...

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Hoofdauteurs: Katie L. Allen, Courtney Meyers, Todd Brashears, Scott Burris
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Lyson Center for Civic Agriculture and Food Systems 2016-07-01
Reeks:Journal of Agriculture, Food Systems, and Community Development
Onderwerpen:
Agricultural Marketing
Beef
Consumer Behavior
Country-Of-Origin Labeling
Diffusion
Food Policy
Online toegang:https://www.foodsystemsjournal.org/index.php/fsj/article/view/67
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