Data Monetization Through Cross Industry Collaboration in Retail Banking
This study investigates how data sharing between retail banks and e-commerce platforms, facilitated by data monetization, can improve customer experience in banking. Recognizing that most banking customers also utilize e-commerce services, the research explores how collaboration can benefit both par...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Ram Arti Publishers
2025-06-01
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| Col·lecció: | International Journal of Mathematical, Engineering and Management Sciences |
| Matèries: | |
| Accés en línia: | https://www.ijmems.in/cms/storage/app/public/uploads/volumes/37-IJMEMS-24-0529-10-3-729-753-2025.pdf |
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