Pengaruh Kualitas Produk, Fitur Produk dan Desain Produk Terhadap Keputusan Pembelian Produk Kosmetik Dalam Perspektif Manajemen Islam

In the times and technology makes business competition more advanced. It becomes an opportunity to introduce and maintain the product. The number of similar products makes a strategy to make it easier for consumers to choose the product they are looking for. With the development of consumers, consum...

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Autori principali:	Devi Lestari, Asriani Asriani, Nur Wahyu Ningsih, Weny Rosilawati, Dania Hellin Amrina
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Islamic Business Management Program, Faculty of Islamic Economics and Business, UIN Raden Intan Lampung 2022-01-01
Serie:	Revenue
Soggetti:	product quality, product features, product design, purchase decision
Accesso online:	https://ejournal.radenintan.ac.id/index.php/RJMBI/article/view/10321
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