Applying the integrated marketing communication approach to recruit and retain African American women
Background: Researchers use multiple approaches to engage and maintain underrepresented populations in research. They often overlook integrated marketing communication (IMC), a useful approach for commercial marketing, for more established health promotion and social marketing techniques. There is l...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Tabriz University of Medical Sciences
2021-12-01
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| Schriftenreihe: | Health Promotion Perspectives |
| Schlagworte: | |
| Online-Zugang: | https://hpp.tbzmed.ac.ir/PDF/hpp-11-460.pdf |
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