Negative Effects of Brand Extension
Academicians in general, and students in particular, have recently started idealizing and romanticizing hypotheses-based empirical studies, so much so, that they incorporate hypotheses in their reports and papers, whether there is any need for them or not. Inthis paper, the authors have demonstrated...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2010-06-01
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| Colección: | JISR Management and Social Sciences & Economics |
| Materias: | |
| Acceso en línea: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/292 |
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