Social Audience and Emotional Bonding in Marvel's Transmedia Phenomenon: An Exploration of Peruvian Digital Communities
This article explores how activities of Marvel’s Peruvian social audience expanded and increased the emotional bonding among its participants through the movie Avengers: Endgame, which contributed to this transmedia phenomenon’s success. The research involved a netnographic study of Peruvian Faceboo...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
USC Annenberg Press
2023-04-01
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| Collection: | International Journal of Communication |
| Sujets: | |
| Accès en ligne: | https://ijoc.org/index.php/ijoc/article/view/19603 |
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