The Cognitive Metaphor as the Basic of the Social Advertising Creolized Text
As the main purpose of social advertising is to change the behavioral model of society, the problem of using the linguistic resources for creating a bright memorable image of advertised object is of great practical and theoretical impotance in our time. The main role in this process belongs to the m...
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| Автор: | |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Volgograd State University
2016-04-01
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| Серія: | Вестник Волгоградского государственного университета: Серия 2. Языкознание |
| Предмети: | |
| Онлайн доступ: | https://l.jvolsu.com/index.php/en/component/attachments/download/1288 |
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