Entre promesses et prudence : stratégies d’adoption et usages de l’intelligence artificielle générative dans les agences de communication créative au Québec

The adoption of generative artificial intelligence (GenAI) in creative communications agencies is profoundly transforming an industry grounded in human creativity. From a strategy-as-practice perspective, this research identifies emerging adoption strategies and uses of GenAI in creative communicati...

Descrición completa

Detalles Bibliográficos

Principais autores:	Loïc-Alexandre Rousseau, Dany Baillargeon
Formato:	Artigo
Idioma:	Francês
Publicado:	Société Française de Sciences de l’Information et de la Communication (SFSIC) 2026-06-01
Series:	Revue Française des Sciences de l’Information et de la Communication
Assuntos:	artificial intelligence agency creative industries Quebec creative communication practices and practitioners
Acceso en liña:	https://journals.openedition.org/rfsic/19110
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!