BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2015-06-01
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| Serie: | RAE: Revista de Administração de Empresas |
| Soggetti: | |
| Accesso online: | http://rae.fgv.br/sites/rae.fgv.br/files/brand_equity_of_lahore_fort_as_a_tourism_destination_brand_0.pdf |
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