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THE INFLUENCE OF SOCIAL, LIFESTYLE, DIGITAL FINANCIAL LITERACY, AND EASE OF USE ON DIGITAL PAYMENT USE AMONG GEN Z

This study investigates the effects of social influence, lifestyle, digital financial literacy, and perceived ease of use on the adoption of digital payment methods among Generation Z in Jepara Regency. As a cohort widely recognized for its technological proficiency, Generation Z represents the pri...

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Detalhes bibliográficos
Principais autores: Irabi’ah Al Adawiyah, Anna Widiastuti
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Nusa Cendana 2026-03-01
Colecção:Journal of Management Small and Medium Enterprises (SME's)
Assuntos:
Acesso em linha:https://ejurnal.undana.ac.id/index.php/JEM/article/view/27400
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