CONSUMER TRENDS IN BAKERY MARKET: UNDERSTANDING OF CONSUMER PERSPECTIVES AND PREFERENCES FOR FUNCTIONAL BAKERY PRODUCTS IN SLOVAKIA

The aim of the paper is to identify key consumer attitudestowards functional bakery products and explore factors affectingconsumer behavior. The study is based on questionnaire surveyconducted on a sample of 775 functional bakery productsconsumers in Slovakia. The results showed that consumersprefe...

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Autors principals:	Kristína Predanócyová, Peter Šedík, Cristina Bianca Pocol
Format:	Artigo
Idioma:	Inglês
Publicat:	Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2026-06-01
Col·lecció:	Ekonomika Poljoprivrede (1979)
Matèries:	consumer consumer trends bakery market functional bakery products
Accés en línia:	https://www.ea.bg.ac.rs/index.php/EA/article/view/2622
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