Context-Aware Personalization: A Systems Engineering Framework

This study proposes a framework for a systems engineering-based approach to context-aware personalization, which is applied to e-commerce through the understanding and modeling of user behavior from their interactions with sales channels and media. The framework is practical and built on systems eng...

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書目詳細資料

Principais autores:	Olurotimi Oguntola, Steven Simske
格式:	Artigo
語言:	Inglês
出版:	MDPI AG 2023-11-01
叢編:	Information
主題:	context awareness intent prediction persona e-commerce personalization systems engineering
在線閱讀:	https://www.mdpi.com/2078-2489/14/11/608
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