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THE SYSTEM OF RHETORICAL ARGUMENTATION IN DISCOURSE OF SOCIAL ADVERTISING

The article is written in support of necessity in studying composition and purpose of the argument for each type of discourse separately. A classification of argument types is proposed for verifying specifics of argumentation within the social advertising discourse, in particular, arguments are di...

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Hlavní autoři: Tatyana V. Anisimova, Natalia K. Prigarina, Svetlana A. Chubay
Médium: Artigo
Jazyk:Inglês
Vydáno: Volgograd State University 2019-08-01
Edice:Вестник Волгоградского государственного университета: Серия 2. Языкознание
Témata:
social advertising
thematic groups of social advertising
rhetorical argumentation
type of argument
function of social advertising
impact function
impact mechanism
On-line přístup:https://l.jvolsu.com/index.php/en/archive-en/562-science-journal-of-volsu-linguistics-2019-vol-18-no-2/materials-and-reports/1870-anisimova-t-v-prigarina-n-k-chubay-s-a-the-system-of-rhetorical-argumentation-in-discourse-of-social-advertising
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