The Seal of Approval. Introducing the Third-Party Seal Model.
The use of third-party seals within marketing and advertising materials is a long-standing industry practice used by marketers worldwide. And while the effectiveness of seals as a marketing and advertising tactic has been widely studied, to date, no single model has been developed to predict the imp...
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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Sprint Investify
2018-08-01
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| Saila: | Expert Journal of Marketing |
| Gaiak: | |
| Sarrera elektronikoa: | http://marketing.expertjournals.com/23446773-605/ |
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