Effects of Consumer Ethnocentrism, Cosmopolitanism and Cultural Intelligence on the Acceptance of Foreign Brands
Globalization of the market has diminished the importance of national borders, so that an increasing number of companies are internationalizing their business. It is very important that the company’s management investigates the characteristics of the foreign market in which it wants to operate. It...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Institute of Economic Sciences
2022-06-01
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| Serier: | Economic Analysis |
| Fag: | |
| Online adgang: | https://library.ien.bg.ac.rs/index.php/ea/article/view/1470 |
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