Improving the model of digital marketing communication on the example of a funeral service agency

The article discusses marketing tools for promotion of funeral services wi thin the framework of the digital marketing communications model. The key characteristics of consumers’ perception of these services, the features and methods of effectiveness improvement of marketing promotion in the digital...

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Autor principal:	P. Yu. Tazov
Format:	Artigo
Idioma:	Inglês
Publicat:	Publishing House of the State University of Management 2024-03-01
Col·lecció:	Вестник университета
Matèries:	funeral services funeral services marketing funeral services promotion digital marketing marketing communications funeral agency website
Accés en línia:	https://vestnik.guu.ru/jour/article/view/5025
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