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Return Strategies of Competing E-Sellers: Return Freight Insurance vs. Return Pickup Services

Over the past decade, return freight insurance (RFI) and return pickup services (RPSs) have emerged as dominant return service strategies in e-commerce, particularly in China’s competitive online retail market. Despite their prominence, the strategic dynamics guiding e-sellers’ choice between these...

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שמור ב:
Principais autores: Qiyuan Li, Yanli Fang, Yan Chen
פורמט: Artigo
שפה:Inglês
יצא לאור: MDPI AG 2025-01-01
סדרה:Mathematics
נושאים:
online retailing
customer returns
return freight insurance
return pickup service
competitive retailers
גישה מקוונת:https://www.mdpi.com/2227-7390/13/2/296
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