Assessing the Effectiveness of Digital Marketing in Enhancing Tourist Experiences and Satisfaction: A Study of Thailand’s Tourism Services

Inbound digital marketing strategies play a vital role in the tourism industry, significantly influencing visitors’ decision-making processes, enhancing tourist experiences, and ensuring post-consumption satisfaction. This study explores the effectiveness of digital marketing strategies in shaping t...

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Autors principals:	Mohammed Ali Sharafuddin, Meena Madhavan, Sutee Wangtueai
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2024-10-01
Col·lecció:	Administrative Sciences
Matèries:	destination sustainability quality destination service quality sustainable tourism development sustainable development goals destination branding and marketing
Accés en línia:	https://www.mdpi.com/2076-3387/14/11/273
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