Religio-centric Product Strategic: Halal Literacy and Brand Management Capabilities Towards Business Performance
Purpose – This study aims to explore a new model concept finding that can bridge the research gap of halal literacy relationships, brand management skills that are centralized to religio-centric product strategies and the commitment to diversity as a function of moderation. Design/methodology/ap...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universitas Islam Indonesia
2022-12-01
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| Serier: | Jurnal Siasat Bisnis |
| Fag: | |
| Online adgang: | https://journal.uii.ac.id/JSB/article/view/24787 |
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