Innovation in The Marketing Mix of Educational Services in Increasing Competitiveness

This study aims to examine the innovation of the marketing mix of educational services in increasing competitiveness and customer value at SMP Ar Rahmat. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews, observation, and do...

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Detalles Bibliográficos

Autores principales:	Sahri Sahri, Prim Masrokan Mutohar, Agus Eko Sujianto
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Jurusan Manajemen Pendidikan Islam Universitas Islam Negeri Maulana Malik Ibrahim Malang 2024-12-01
Colección:	J-MPI (Jurnal Manajemen Pendidikan Islam)
Materias:	innovation marketing mix competitiveness
Acceso en línea:	https://ejournal.uin-malang.ac.id/index.php/jmpi/article/view/21177
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