Ambient media as a new form of advertising: to the question of history and its features
The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Серія: | RUDN Journal of Studies in Literature and Journalism |
| Предмети: | |
| Онлайн доступ: | http://journals.rudn.ru/literary-criticism/article/view/4693 |
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