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Factors of Naming Efficiency

The article covers several factors of efficient commercial naming process. The linguistic study of proper names of businesses in Voronezh that we have conducted shows that such naming units are indirect speech acts with the intention of causing action. Their influence on an addressee is implicit. Su...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Olga V. Gosteva
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Volgograd State University 2017-07-01
Saila:Вестник Волгоградского государственного университета: Серия 2. Языкознание
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